Skin-Perfecting Multi-Use Waterproof Foundation for All Skin Types

Our oil-free formula easily builds to medium-full coverage, making HIDE foundation a perfect choice for any skin type - normal, dry, oily, or combination. Pair it with the HIDE Concealer to quickly blend darker or lighter areas to your natural skin tone for extra coverage.

This breathable and hydrating foundation maintains a natural finish for 12+ hours, resisting sweat without clogging your pores. The weightless formula is designed to bring out your natural beauty, kicking those cakey, heavy foundations to the curb.

HIDE Anything: Our powerful foundation covers skin imperfections while maintaining a natural look and finish. Use it to even out skin tone, cover acne, dark spots, scars, hyperpigmentation, rosacea, and more. It's the holy grail foundation built for all skin types, including sensitive, oily, dry, and acne-prone.

All Day Premium Wear: Lightweight and breathable, our long-wear liquid foundation is formulated to maintain coverage for 12+ hours. HIDE's waterproof formula is able to resist sweat and natural oils without clogging your pores. The medium/full coverage provides a natural look and is buildable for heavier coverage.

Flawless Coverage Anywhere: Apply HIDE foundation to your face or body by blending gently with your finger, brush, or sponge. Use it to cover up trouble areas or as a base for your face makeup. If you have any questions on application directions, please reach out to us.

A Shade for All Skin Tones: Finding your perfect shade can be daunting, but our wide selection of 20 shades and the skin matching chart below will help you choose the right foundation for you. Pro tip: choose a foundation that matches your skin's undertone.

We Guarantee a Match: At HIDE, we understand that foundation skin tone matching can be difficult, and we want you to know that we have your back. Should you have any issues with your color match, please contact us, and we will get you the best shade immediately.

Please note that foundation colors may vary slightly based on photographic lighting and screen display settings. If you have any questions or concerns about your chosen shade, don't hesitate to get in touch with us.

Complementary shades are available in Mocha, Warm Beige, and Umber, with both foundation and concealer options. Customer reviews have rated these products 3.9 to 4.2 out of 5 stars.

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