Ultra Plush Mascara for Women

W7, a cruelty-free brand founded in 2002 in London, England, was created to provide everyone with access to high-quality and on-trend color cosmetics at affordable prices. The brand's tagline, "Who Will You Be Today?", encourages experimentation and self-expression with no limitations, making it inclusive and open to all – from beginners and teens to adults and makeup enthusiasts.

W7's Best Sellers are 100% cruelty-free, with none of their products tested on animals. The Mighty Mattes Eyeshadow Palette offers high-quality, highly pigmented eyeshadows, while the Banana Dreams Loose Face Powder is suitable for all skin tones. The Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup, and the Lift & Sculpt Cream Contour Palette features six professional and long-lasting cream formulas perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup.

The brand's commitment to quality and affordability is evident in the customer reviews, which range from 4.0 to 4.3 out of 5 stars for these products. The Ultra Plush Mascara, a professional-quality mascara with a long-lasting, smudge-proof, and water-resistant formula, is a must-have makeup gift for women and anyone else who loves high-quality, cruelty-free cosmetics, especially teens.

W7's mission is to give everybody access to high-quality cosmetics at an affordable price, and their range of products, from eyeshadows and powders to makeup removers and contouring palettes, reflect this commitment. With their cruelty-free and inclusive approach, W7 provides a platform for self-expression and experimentation, empowering users to explore their creativity and find their unique style.

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